VIII Marketing and Sales

TEA Units of Study: TEKS "Knowledge and skills" subsections covered:

A. The 4 P’s B. Marketing plan C. Promotion methods D. Sales E. Event planning F. Catering

  • (1) The student gains additional academic knowledge and skills required to pursue the full range of career and postsecondary educational opportunities within the hospitality services industry.
    • (A) apply advanced reading, writing, and mathematical skills necessary to perform job tasks in the hospitality industry
    • (C) develop marketing techniques
  • (2) The student uses listening, oral, written, and media communication skills in creating, expressing, and interpreting information and ideas, including technical terminology and information.
    • (D) exhibit public relations skills
  • (7) The student solves problems using critical-thinking skills independently and in teams.
    • (A) manage profitability by implementing effective marketing strategies
    • (B) develop promotional packages
  • (9) The student understands roles within teams, work units, departments, organizations, inter- organizational systems, and the larger environment.
    • (K) describe feasible collaboration with other industries to provide an inclusive product to the customer
    • (L) compare venues and the unique organizational structure of various operating units
    • (O) evaluate maintenance issues to determine if special training of personnel is required
    • (P) research ideas needed to develop programs and products unique to each venue

Resources:

  • Hospitality Services, High School Curriculum Caddy, CEV Multimedia, Ltd., 2004
  • Hospitality Services Curriculum Guide, Reference Book, Student Activity, and Tests, Curriculum Center for FCS, 2003 – Ch. 12, 15, 20
  • Hospitality Services: Food and Lodging, Goodheart-Willcox Company, 2004 – Ch. 18
  • Hospitality Net http://www.hospitalitynet.org/index.html

Related Resources for Classrooms

Award-winning food and travel writer Lavinia Spalding encourages listeners to become travel writers, and speaks about how sharing travel stories can contribute to global understanding and change.

As we expect more from technology, do we expect less from each other? Sherry Turkle studies how our devices and online personas are redefining human connection and communication — and asks us to think...

W-4 (2015)

W-4

Complete Form W-4 so that your employer can withhold the correct federal income tax from your pay. Consider completing a new Form W-4 each year and when your personal or financial situation changes.