IV Communication Skills

TEA Units of Study: TEKS "Knowledge and skills" subsections covered:

A. Written composition B. Verbal and nonverbal communication C. Presentation skills

  • (1) The student gains academic knowledge and skills required to pursue the full range of career and postsecondary education opportunities within the travel and tourism industry.
    • (A) organize oral and written information
    • (B) compose a variety of written documents such as itineraries, thank you letters, presentations, and advertisements
    • (C) deliver different types of presentations such as informative, instructional, persuasive, and decision-making
  • (2) The student uses oral and written communication skills in creating, expressing, and interpreting information and ideas, including technical terminology and information.
    • (A) employ verbal skills when obtaining and conveying information
    • (B) use verbal and nonverbal communication skills effectively with individuals such as customers, coworkers, and employers to foster positive relationships
    • (C) develop and deliver presentations using appropriate technology to engage and inform audiences
  • (11) The student uses technical knowledge and skills required to pursue careers in the travel and tourism industry.
    • (J) demonstrate knowledge of destination and attraction planning and development, including the use of organizations such as convention and visitor’s bureaus and state tourist boards


  • Hospitality Services: Food and Lodging, Goodheart-Willcox Company, 2004 – Ch. 23
  • Marketing Essentials, Glencoe/McGraw Hill Division, 2002 – Ch. 8
  • Reynolds, Johnny Sue. (2010) Hospitality Services. Tinley-Park, Illinois: The Goodheart-Wilcox Company, Inc.

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