The Business of Travel and Tourism

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  • Lesson Identification and TEKS Addressed

    Cluster : Hospitality and Tourism

    Course : Travel and Tourism Management

  • TEKS Student Expectations

    • (1) The student gains academic knowledge and skills required to pursue the full range of career and postsecondary education opportunities within the travel and tourism industry. The student is expected to:
      • (A) organize oral and written information
      • (B) compose a variety of written documents such as agendas, thank you letters, presentations and advertisements
      • (C) deliver different types of presentations such as informative, instructional, persuasive, and decision-making
    • (2) The student uses oral and written communication skills in creating, expressing, and interpreting information and ideas, including technical terminology and information. The student is expected to:
      • (C) develop and deliver presentations using appropriate technology to engage and inform audiences
    • (4) The student uses information technology tools specific to the travel and tourism industry to access, manage, integrate, and create information. The student is expected to:
      • (G) create complex multimedia publications
    • (5 The student understands roles within teams, work units, departments, organizations, inter-organizations systems, and the larger environment of the travel and tourism industry. The student is expected to:
      • (A) explain the functions and interactions of departments within a travel and tourism business
      • (B) explain the functions and interactions of various travel and tourism businesses
  • Basic Direct Teach Lesson

    Instructional Objectives

    Students will:

    • recognize that travel and tourism is divided into two sections
    • identify travel businesses
    • identify tourism businesses
    • explain the functions and interactions of various travel and tourism businesses
    • explain the functions and interactions of departments within a travel and tourism business
    • create a multi-media presentation on department functions and interactions
  • Rationale

    Do you know the difference between travel and tourism? They are actually two different sections of the industry. We are going to find out what businesses are included in the travel industry and what businesses are included in the tourism industry in this lesson. This may help you make a better career decision for your future.

  • Duration of Lesson

    Four 45 minutes lessons

  • Word Wall

    Airlines: A company that owns and operates many airplanes which are used for carrying passengers and goods to different places

    Bus: A large motor vehicle carrying passengers by road, especially one serving the public on a fixed route and for a fare

    Car rentals: Automobiles that rented for short periods of time, generally ranging from a few hours to a few weeks

    Convention and visitors bureau: A nonprofit organization that promotes tourism and provides services to travelers

    Cruise lines: A passenger ship used for pleasure voyages, where the voyage itself and the ship’s amenities are a part of the experience, as well as the different destinations along the way

    Ferry: To carry or move (someone or something) on a vehicle (such as a boat or a car) usually for a short distance between two places

    Taxi: A car that carries passengers to a place for an amount of money that is based on the distance traveled

    Tour operator: A company that contracts with suppliers and attractions to create multiday tour packages

    Trade association: An organization that represents the interests of an industry, provides a forum for information and information exchange, training and research

    Train: A connected line of railroad cars with or without a locomotive

    Travel agency: A company who analyzes travel needs and then assists, recommends, arranges, and sells one or more components of travel through a travel agent.

    Travel agent: A person whose job is to help people who want to travel by buying plane tickets, making hotel reservations and more

    Travel industry: Involves businesses that physically move people from one place to another

    Tourism industry: Involves businesses that organize and promote travel and vacations

  • Materials/Specialized Equipment Needed

    Equipment:

    • computer with projector for PowerPoint™ presentation
    • computers with Internet access (be sure to follow district guidelines)
    • presenter remote

    Materials:

    • travel magazines

    Supplies:

    • cabin key (cruise)
    • fire extinguisher (safety)
    • images of:
      • airlines
      • cruise ships
      • motor coaches
      • rental cars
      • trains
    • suitcases
    • tools (maintenance)

    —-

    • copies of handouts (see All Lesson Attachments tab)

  • Anticipatory Set

    Before class begins:

    Display as many items from the Materials or Specialized Equipment Needed tab as you have available on a table in front of the room so that students may view as they enter.

    Print and cut apart the Travel and Tourism Departments cards (see All Lesson Attachments tab). The cards will be used in the Lesson Closure section.

    Contact the local Chamber of Commerce for a list of travel and tourism businesses in your community. This list will be used in the Guided Practice section.

    Distribute the handout Anticipatory Guide: The Business of Travel and Tourism (see All Lesson Attachments tab) to the students and instruct them to place a check mark by the statement they THINK is true.

    After the lesson, this handout will be revisited in the Lesson Closure section to check for knowledge of the lesson.

  • Direct Instruction with Special Education Modifications/Accommodations

    Introduce lesson objectives, terms and definitions.

    Select and distribute a handout or graphic organizer from the Instructional Strategies drop down menu in Classroom Essentials or instruct students to take notes in their journal books or on their own paper.
    http://cte.sfasu.edu/wp-content/uploads/2015/05/Tablet-Graphic-Organizer.pdf
    http://cte.sfasu.edu/wp-content/uploads/2015/03/Note-Taking.pdf

    Introduce the PowerPoint™ The Business of Travel and Tourism (see All Lesson Attachments tab). Students will be expected to take notes while viewing the slide presentation. Allow time for classroom discussion.

    View the YouTube™ video:

    • Travel Effect: The Movement
      It’s a great impact the travel has on our lives, on our organizations and our way on our way of life. Whether it comes as business productivity, family relationships, education, memories, long-term, this is a huge opportunity well beyond just the value of the individual trip.
      https://youtu.be/A4BA2L44plk

    Individualized Education Plan (IEP) for all special education students must be followed. Examples of accommodations may include, but are not limited to:

    • check for understanding
    • highlight materials for emphasis

  • Guided Practice with Special Education Modifications/Accommodations

    Divide the class into subgroups of three or four.

    Distribute the graphic organizers Tourism Businesses in Your Community and Travel Businesses in Your Community (see All Lesson Attachments tab).

    Distribute a list of businesses in your community to each group. Students will identify travel and tourism businesses in their community or surrounding area for reference.

    Discuss the need for new travel and tourism businesses that will benefit your community.

    Individualized Education Plan (IEP) for all special education students must be followed. Examples of accommodations may include, but are not limited to:

    • encourage participation
    • peer tutor

  • Independent Practice/Laboratory Experience with Special Education Modifications/Accommodations

    Divide the class into subgroups of two or three students.

    Place the Travel and Tourism Departments cards (see All Lesson Attachments tab) in a basket and allow one member from each group to choose a card.

    Distribute the handout Travel and Tourism Departments Project (see All Lesson Attachments tab) and explain the details.

    Read the following scenario:

    Your team has been assigned the task of reviewing departments for a large travel and tourism company to present to the board of directors. Locate the information needed and create a multi-media presentation detailing the functions and interactions of the various departments.

    Students will create a multi-media presentation for the department chosen and include the following information:

    • Description
    • Duties
    • Functions
    • Interactions with other departments
    • Video depicting department or career

    Distribute the Rubric for Travel and Tourism Business Departments Project (see All Lesson Attachments tab) so that students will understand what is expected.

    Individualized Education Plan (IEP) for all special education students must be followed. Examples of accommodations may include, but are not limited to:

    • encourage creativity
    • praise participation

  • Lesson Closure

    Review lesson objectives, terms and definitions.

    Re-distribute the handout Anticipation Guide: The Business of Travel and Tourism from the Anticipatory Set.

    Allow students to re-read each statement and place a check mark by the statements they KNOW are true. They should also provide information that PROVES other statements are not true.

  • Summative/End of Lesson Assessment with Special Education Modifications/Accommodations

    Students will be assessed with appropriate rubric.

    Individualized Education Plan (IEP) for all special education students must be followed. Examples of accommodations may include, but are not limited to:

    • praise participation
    • opportunity to respond orally

  • References/Resources

    Images:

    • Shutterstock™ images. Photos obtained with subscription.

    Textbooks:

    • Mancini, M. (2013). Access: Introduction to travel and tourism. Clifton Park, NY. Cengage Learning.
    • Reynolds, J. S. & Chase, D. M. (2010). Hospitality services. Tinley-Park, Illinois: The Goodheart-Willcox Company.

    YouTube™:

    • Travel Effect: The Movement
      It’s a great impact the travel has on our lives, on our organizations and our way on our way of life. Whether it comes as business productivity, family relationships, education, memories, long-term, this is a huge opportunity well beyond just the value of the individual trip.
      https://youtu.be/A4BA2L44plk
  • Additional Required Components

    English Language Proficiency Standards (ELPS) Strategies

    • add terms and definitions to personal dictionary
    • journal entries
    • use “word wall” for vocabulary words
    • work with a peer tutor
    • peer to read materials
    • highlighted materials for emphasis
    • shortened simplified instructions
  • College and Career Readiness Connection

    AchieveTexas Career Cluster Crosswalks

    The Career Cluster Crosswalks housed on the AchieveTexas website http://www.achievetexas.org/index.html provide Texas teachers with a direct connection between their CTE course TEKS and the College and Career Readiness Standards (CCRS). Language Arts, Mathematics, Science, Social Studies, and Cross-Disciplinary integration are the focus of the CCRS. These college and career readiness standards are essential in the planning and delivery of CTE lessons. The extent to which the integration occurs is determined by the methods and strategies utilized by each teacher.

    Career Cluster Crosswalks for Education and Training, Hospitality and Tourism, and Human Services Career Clusters can be found at:
    http://www.achievetexas.org/Career%20Cluster%20Crosswalks.htm

  • Recommended Strategies

    Reading Strategies

    Allow students to read these articles and websites to find out more about the travel and tourism industry businesses and the functions of the departments within them.

    • Cruise Industry News
      Spring 2015: Executive Profile: ‘Think Big, Start Small and Move Fast’
      Spring 2015: Itinerary Planning: Consistent Deployment
      Spring 2015: Food+Beverage: Princess: Flexible Strategic Planning
      http://www.cruiseindustrynews.com/
    • U.S. Department of State – Bureau of Consular Affairs
      Offers information about traveling abroad including travel tips and checklists, what to do in an emergency when traveling, passports, and more.
      http://travel.state.gov/
    • TACVB
      Texas Association of Convention and Visitor’s Bureaus
      Our mission is to support and help develop the convention and tourism industry in Texas through education and sharing of ideas.
      http://www.tacvb.org/
    • Travel Texas – Get Your Texas Travel Guide
      The Office of the Governor, Economic Development and Tourism (Texas Tourism) is responsible for promoting Texas as a premier travel destination. The office works in concert with its partners (convention and visitors bureaus, local chambers of commerce, private travel-related organizations and associations) to promote travel to Texas in both the domestic and international tourism marketing arenas.
      https://www.traveltex.com/

    Reading strategy:

    Encourage students to “visualize” as they read. Many students are visual learners and will benefit from making sketches or diagrams on scratch paper as they read. Providing students with graphic organizers to help them organize their thoughts is also helpful.

  • Quotes

    The world is a book, and those who do not travel read only a page.
    -Saint Augustine

    No one realizes how beautiful it is to travel until he comes home and rests his head on his old, familiar pillow.
    -Lin Yutang

    When you travel, remember that a foreign country is not designed to make you comfortable. It is designed to make its own people comfortable.
    -Clifton Fadiman

    You define a good flight by negatives: you didn’t get hijacked, you didn’t crash, you didn’t throw up, you weren’t late, you weren’t nauseated by the food. So you are grateful.
    -Paul Theroux

    Travelers never think that they are the foreigners.
    -Mason Cooley

  • Multimedia/Visual Strategies

    PowerPoint™:

    • The Business of Travel and Tourism
    • Presentation Notes – The Business of Travel and Tourism

    Technology:

    • Infographics:
      • The World on a String: Travel Agents vs. Online Booking
        Booking a vacation can be very confusing. But many travel websites give you the option of buying plane tickets and reserving your hotel accommodations as a package deal, so you’re set, right? Wrong. Unless you’re planning to stay in your room or wander aimlessly around the city of your choice, there are many more elements that needed to be planned ahead of time. This is where a travel agent comes into play.
        http://infographicjournal.com/travel-agents-vs-online-booking/
    • TED Talks:
      • Aziz Abu Sarah: For more tolerance, we need more … tourism?
        Aziz Abu Sarah is a Palestinian activist with an unusual approach to peace-keeping: Be a tourist. The TED Fellow shows how simple interactions with people in different cultures can erode decades of hate. He starts with Palestinians visiting Israelis and moves beyond.
        https://www.ted.com/talks/aziz_abu_sarah_for_more_tolerance_we_need_more_tourism

    Files for downloading:

  • Graphic Organizers/Handout

    Graphic Organizers

    • Tourism Businesses in Your Community
    • Travel Businesses in Your Community

    Handouts:

    • Anticipation Guide: The Business of Travel and Tourism
    • Anticipation Guide: The Business of Travel and Tourism (Key)
    • Rubric for Travel and Tourism Business Departments Project
    • Travel and Tourism Departments Presentation Project
    • Travel and Tourism Departments

    Files for downloading:

  • Writing Strategies

    Journal Entries:

    • Which type of travel or tourism business would you like to own and why?
    • If money was no object, what type of tour or attraction would you like to visit and why?
    • If I work for a cruise line, I would like to work in the _______ department because …
    • If I worked for a destination marketing organization I would like to represent ____________ (place or location) because …

    RAFT (Role/Audience/Format/Topic) writing strategy:

    • Role – student
    • Audience – cruise line human resources
    • Topic – department functions
    • Format – letter

    Write a letter to the human resources department asking about the various departments on the cruise line, their functions and responsibilities.

  • Communication 90 Second Speech Topics

    • If I were in charge of business partnerships for Eurail (a rail company in Europe), I would partner with _______ type of business for a ________ bundle.
    • Three things about travel and tourism businesses are …
  • Other Essential Lesson Components

    Enrichment activity

    Students may work with the local chamber of commerce to create a multi-media presentation depicting available travel and tourism businesses in the community.

    Infographics:

    Infographics are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly.

    The infographic below is related to this lesson. Allow students to view the image on a projector and lead a discussion concerning the information provided.

    • The World on a String: Travel Agents vs. Online Booking
      Booking a vacation can be very confusing. But many travel websites give you the option of buying plane tickets and reserving your hotel accommodations as a package deal, so you’re set, right? Wrong. Unless you’re planning to stay in your room or wander aimlessly around the city of your choice, there are many more elements that needed to be planned ahead of time. This is where a travel agent comes into play.
      http://infographicjournal.com/travel-agents-vs-online-booking/

    TED Talks:

    TED is a nonprofit organization devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less).

    The video below is related to this lesson. Allow students to view the video and lead a discussion concerning the TED Talk.

    • Aziz Abu Sarah: For more tolerance, we need more … tourism?
      Aziz Abu Sarah is a Palestinian activist with an unusual approach to peace-keeping: Be a tourist. The TED Fellow shows how simple interactions with people in different cultures can erode decades of hate. He starts with Palestinians visiting Israelis and moves beyond.
      https://www.ted.com/talks/aziz_abu_sarah_for_more_tolerance_we_need_more_tourism
  • Family/Community Connection

    Students may visit or tour travel related businesses in your area and interview people within that organization to learn more about the travel and tourism industry.

    Topics to review for businesses include:

    • careers
      departments
    • partnerships with other businesses
    • requirements for a career
    • role in service industry

  • CTSO connection

    Family, Career, Community Leaders of America (FCCLA)

    http://www.texasfccla.org

    • Hospitality, Tourism and Recreation
      An individual or team event – recognizes participants who demonstrate their knowledge of the hospitality, tourism and recreation industries and ability to translate their knowledge into a hypothetical or real business. Project must relate to culinary, lodging, recreation, tourism or event coordination.
    • Interpersonal Communications
      An individual or team event – recognizes participants who use Family and Consumer Sciences and/or related occupations skills and apply communication techniques to develop a project designed to strengthen communication.
  • Service Learning Projects

    Successful service learning project ideas originate from student concerns and needs. Allow students to brainstorm about service projects pertaining to this lesson.

    www.ysa.org

    Possible ideas:

    • Students can design a flyer to promote a local attraction (park, museum) for tourists. Ask local businesses to post the flyer to help boost the local economy.

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